Karoline Parrella is a digital content consultant and content strategist.
With several years of experience in areas such as animal, beauty, enterprise, food, travel, and more.
About me
My focus is on creating digital content that resonates with audiences and delivers results for my clients. With several years of experience in various industries, I bring a wealth of knowledge to the table.
With expertise that spans across a diverse range of segments, including animal, beauty, enterprise, food, travel, and more. By understanding the nuances of each segment, I am able to develop effective content strategies that speak directly to the target audience. I have a keen eye for detail and am always looking for ways to improve the content I create.
As a content consultant, I work closely with my clients to understand their needs and goals. I believe in collaboration and open communication, which allows me to create content that truly reflects their brand and message. My experience in marketing also allows me to incorporate strategies that drive traffic and engagement, ensuring that the content is both effective and impactful.
I am passionate about creating content that resonates with audiences and delivers results. Whether it's a blog post, social media campaign, or email newsletter, I am confident in my ability to develop a strategy that meets the client's needs and exceeds their expectations.
Services
Services
Projects
Projects
Travel company - BR & AR - Content Strategy
Conducted research to create a list of competitors in the LatAm region for a travel company project in Argentina and Brazil.
Generated leads for the sales team by creating pitch decks and relevant documentation for global client acquisition.
Created two new personas for the client, and developed a content plan that aligned with the new campaigns for these audiences.
Wrote copy for online, offline, and email marketing campaigns.
Managed a team of 3 people, including a Project Manager, Content Manager, and Business Developer.
Beauty company - US & CA - Content Management
Developed a content migration plan for a website with over 7k pages.
Created a standard for three types of pages to be automated by script.
Wrote documentation for the ins-and-outs of each page type.
Managed a team of 4 people to manually fix the integrations in the script.
The team included mostly Content Managers, but also a UX Writer and one Business Analyst.
The team fixed integrations on about 5k pages.
Food company - BR - Content Strategy and Content Design
Created templates for 8 page types and developed documentation around the system's possibilities
Developed a content delivery plan to meet the client's deadline for Valentine's Day 2022
Used available tools to develop a low-fidelity prototype for client approval of expected pages
Managed a team of 4 people, including UX Writers, Content Managers, and UX Designers
Strategized content to align with client's needs and goals for the project.
Experience
Experience
As a strategic and forward-thinking content and marketing specialist, I prioritize crafting content that not only captures my clients' brand voices but also drives sales and engages audiences. With years of experience working with a diverse range of clients and industries, I understand the importance of staying ahead of the latest trends and utilizing innovative strategies to deliver results. My passion for helping businesses succeed drives me to continuously improve and optimize content, and I am committed to sharing my expertise to help others achieve their goals.
Web Producer
2023 – Currently
Senior Content Designer
As Senior Content Designer, I'm constantly shaping and implementing dynamic content strategies to meet the goals of our clients. By analyzing content performance, I'm able to fine-tune our strategies for optimal impact. Through collaborative efforts and creative storytelling, I keep our content calendars humming with timely and compelling material.
2019 – Currently
Marketing and Communications Consultant
As a marketing and content specialist, I provide consultancy services to businesses seeking to improve their content creation, marketing strategies, team development, and overall growth. I use my expertise to align their goals with their stakeholders and end-users, helping them achieve success.
2019 – Currently
Director of Content Strategy
Led a team of talented professionals in developing and executing data-driven content strategies that elevated brand awareness and drove revenue growth.
2021 – 2022
Content Team Lead
Oversaw the strategy and development of content across multiple channels, ensuring that all work was aligned with business objectives and exceeded client expectations. Through my leadership and guidance, my team consistently delivered high-quality content that drove engagement and growth.
2019 – 2022
Content Strategist/Manager
Developed and implemented effective content strategies, managed content creation processes, migrations and delivered high-quality content that engages audiences and drives business results.
2017 – 2020